Will Hallucinate for Licensed Product

Orderlies working the psych-ward spend a fair amount of time policing the television set. The psychotic, as it turns out, do not fare well when left completely alone with what remains our most imperious of media. At the center of their difficulties is what psychiatry calls the “delusion of reference”—a belief that the mass media speak directly to you or about you. Is Drew Carey asking you, specifically, to “come on down?” Do “Pop-Up Videos” hit a little too close to home? Do you somehow feel the new 90210 is an elaborate allegory based on your own personal humiliations in high school, possibly stolen directly from your diary or mind? Congratulations, you’ve earned that first round of Thorazine.

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